Six tips for a great website

 

The Hullo Creative team have discovered these six top tips to consider when planning what your website will look and feel like. These are things that we have learnt about as the internet, technology and websites have evolved - sharing is caring, so here they are....

1. Keep it simple

Visitors need to be able to find things quickly and with ease.  If users have to wonder around the site trying to find what they need they will get frustrated and leave.

 
 
 

2. Leave room for white space

Don't be afraid of white space even though it may go against all you believe in. Now for the science part:
There is a theory to using white space- our eyes don't work in a linear fashion which means that using clean navigation will make the important information easier to find as your eyes dart around the page.

 
 
 

3. Make your homepage clear

People want to know who you are and what you do as soon as they look at your homepage, so it needs to be crystal clear. When things are easier to find it creates a better user experience for you sites visitors.

 
 
 
Here’s a stat for you: You have 10 seconds to leave an impression and tell them what they’ll get out of your website and company. After this time (and oftentimes before), they’ll leave.
— NN Group
 
 

4. Image is King ...or Queen

A picture can speak a thousand words so choosing the right images for your website will help you with brand positioning and connecting with your target audience. Some great photos to have are:

  • Pictures of your team in action
  • Shots of the local area
  • Recent projects you have worked on

Website visitors can sniff out generic photos in a second and they will therefore, be left with a generic impression of your company - your company is not generic! Show your visitors that by investing in professional photography.

Other things you could use are:

  • Infographics
  • Videos
  • Graphics
  • Animations

These can be as effective as the most well-written piece of text.

 
 
 

5. Be responsive

Make your website mobile friendly - this is so important as such a massive amount of us look at our emails and websites on phones and tablets these days.

 
 
 
Stat: When it comes to the top 100 sites analyzed, only 11.8% of these sites use responsive web design.
— Akamai
 
 

6. Hullo, is it information you're looking for?

Good web design always caters for the needs of the user. You need to think about what your visitors are looking for.
Are they looking for information, entertainment, some kind of interaction or to connect with your business? Once you have established the purpose of that page, make the intention clear.

 
 
 
Suzi Hull