How to squeeze every last drop of value from your design budget
Here at Hullo Creative we love a bargain.
Not because we mind getting our wallets out - we just like to make sure we’re getting good value for money. And we like to make sure that’s exactly what we offer our clients too.
We know that for a small business, finding the budget for a complete website redesign can be a challenge. That’s why we’re always coming up with creative ways to reduce those costs and deliver an exceptional site as economically as we can. But there are things that you can do too, to make sure you get the most from your design budget. Read on for Suzi’s top tips:
Be clear about your brief
If you want to keep costs down on the initial stages of your design project, make sure you’ve got all your ducks in a row before you start.
Do your research before you even approach a designer and get to know your target audience inside out. Find some examples of design styles you love and really make sure you’re clear on the look and feel you’re after. This will reduce the time your designer needs to spend researching and coming up with options, and should also mean less changes and amends later on.
DIY as much as you can
One of the best ways to get the most out of your design budget is to make sure you don’t pay someone else to do the bits of a project you could do yourself.
Obviously just because you can do something doesn’t always mean it’s a good idea, so you’ll need to think carefully about whether doing it yourself will get you the best result. But assuming you have the time, there is no reason you couldn’t, for example, source all the images for your website. While you could instruct your designer to do this, it can be a time consuming process - and you’ll have to pay for that time. Sourcing images yourself will mean you get to choose exactly what you want and reduce your design budget too. Win win!
If you’re stuck, you’ll usually find your designer is happy to give you some pointers on where to look for stock images and how to choose the best ones. Well, we certainly would be anyway!
Reuse and repurpose where you can
If you’re spending money on something, it makes sense to get as much use as you can out of it. So if you’ve paid for professional photos or hand drawn illustrations for your website, for example, make them work hard for you. Share them on social media, or use tham as background images for blog headers. Perhaps get them printed on your business cards, or even include them in your email signatures for an individual touch.
The good news is that repeatedly putting similar images in front of your audience isn’t just cost effective, it actually helps build brand recognition too.
Bundle jobs for better value
If you’re likely to need several small bits of design work done over a given period, you might find it pays to get them done at the same time. Many designers can offer a great deal if you want a logo, business cards and a website done together, for example, rather than only one of those elements. Not only will it cost you less in the long run, having to deal with only one supplier will be much less stressful. And the bigger the job, the more likely you are to be able to negotiate payment plans - something we are always happy to offer our clients here at Hullo.
If you have any questions about how to maximise the budget for your design work, we’d be really happy to answer them, so do get in touch